Tradition & Zeitgeist in Harmony
Lech Zürs am Arlberg – “Whilst our traditional Walser village hasn’t sacrificed any of its original character, guests visiting Lech Zürs am Arlberg, will find everything the modern world has to offer,” Tourism Director Hermann Fercher describes the interplay of genuine tradition and progressive hospitality in the Arlberg community located at 1,450 metres above sea level. Last summer, over 36,250 guests (with 136,844 overnight stays) heeded the call of the village which has made a name for itself worldwide as a winter sports paradise.
According to the motto “more space for thoughts and more time for the senses”, Lech Zürs am Arlberg, which was voted “most beautiful village in Europe" in 2004, invites guests every year to discover the secrets beneath the snow. The locals enjoy the time during the comparatively calm summer and replenish their energy reserves in their natural surroundings, which offer much more to discover than one might think: Europe’s biggest colony of ibex, for example, with around 600 animals, lives in Lech Zürs am Arlberg. Botanists delight in the rare herbs and the variety of blossoms, offering 20 different types of orchids alone. The municipality is embedded in a 200 million year old stone sea with corals, sea shells and other fossils and the gypsum holes in Oberlech, with approx. 1,000 sinkholes, are among Europe’s most extraordinary geological features. A good 200 hospitality businesses – from comfortable apartments to top hotels – are available to guests in the summer too, allowing them to get to know the greener side of the glamorous winter sports location.
Local tourism professionals continuously endeavour to expand the summer offerings. Already in the years before, two additional summer projects of a very special kind were realized. Firstly, the “Grüner Ring” hiking route was opened as the summer equivalent to the white winter version. The Erlebnisregion Tannberg was also launched, which extends beyond Lech to include the regions of Warth and Schröcken. Both projects are based on traditional legends, and unite hiking and literature. In addition, over 350 kilometres of sign posted hiking trails are available to guests in the municipality in the summer.
Using the Lech Trail as an example, with the initiative of the European Rambler’s Association (ERA), a European quality seal for hiking trails and the corresponding testing procedure are to be developed in order to establish transnational, shared and transparent quality criteria for hiking trails. The aim is a uniform, easy to use certification system for the whole of Europe to ensure that the hiking is as enjoyable as it possibly can be. Hiking experts from Denmark, Germany, France, Luxemburg, Austria and the Czech Republic selected the transnational Lech Trail (120 kilometres expanding from Lech municipality via the national park region Lechtal-Reutte to Lechfall in Füssen) as a model project from among a large number of potential candidates. The certified hiking trail through the Alps, which is also suitable for hikers of moderate skill, represents an interesting addition to the
product portfolio of the European hiking market.
Lech Card 2017
Lech has a very large hiking area. So large that many people make use of the "blue" local/hiking bus. Guests staying for one night or longer can use this public transport service for free.
However, anyone wanting to visit the "most beautiful place in Austria", around Lake Formarin and Lake Spuller, in order to start their walk along the Lechweg trail for example, should ask their landlord for a Lech Card. This includes not only the journey, but also the road toll. The Lech Card is aimed primarily at walkers and families on holiday. It is therefore free for children under 14. The Lech Card is a tourist card that offers a range of wet weather alternatives. You also get better service and discounts at a variety of local partners such as the sport.park.lech and the sports shop, as well as exciting ideas to help you plan your excursions into the Vorarlberg countryside.
This "Experience.Lots.More" card lets you do just that. You can take a trip over the Rüfikopf or other mountain peaks, visit the forest swimming pool, take part in the exciting children's programme or even travel for free on the hiking bus. All this is possible for 3 days if you stay two nights or more for the price of 24 euros per person. And the longer you stay in Lech, the more advantageous the Lech Card becomes. Work it out for yourself, you'll see it's worth it!